How SEO Affects Businesses
There are different Search Engine Optimisation (SEO) tactics, and this may be difficult for businesses to comprehend at first. The first step usually involves developing an SEO strategy that works for your company and then determining whether or not a particular approach works for you or not. The effectiveness of an SEO strategy involves dedicating time, energy, and resources to the right method. Indeed, to create a credible online presence and increase a website’s organic traffic, a business owner must take advantage of quality SEO services to grow.
Positive: SEO Strategies Help Improve Customer Engagement and Referrals
Engaging customers with real, valuable information is a critical step towards developing a good SEO strategy. As a website gets more and more organic traffic by creating content that customers are more likely to use, a business owner will be able to interact effectively and build a proper relationship with customers. It is also a better way to inform customers and potential clients of new updates and changes that have been made to a website that is of value to them.
When a business has a steady customer base, referrals will be the next step to extend your online presence and reach out to even more people. SEO allows business owners to expand their online presence not only to search engines but social networks like Facebook and Twitter. Visitors to a website can share a blog post or a video, to name a few, with their friends on a social media platform. Referrals are also a means to drive traffic to a website which will, in turn, increase your site ranking and ultimately impact sales positively.
Negative: Drop-In Web Ranking and Website Speed
While it is true that SEO is applied to improve a website’s ranking on the different search engines, it is possible that it can lead to a decrease in ranking and may even affect a site’s speed. Reduced web ranking happens due to “negative SEO.” Negative SEO refers to any malicious activity that can have a negative impact on a site’s search engine ranking, and it involves creating spammy links and directing them back to your website so that your web ranking drops.
When a website is subject to negative SEO, its speed will ultimately decrease, and it will have slow page loading which is not user-friendly. The result? Visitors will find your site less attractive and easy to use and may likely turn their attention elsewhere. Fewer visitors to a website will also lead to a decrease in traffic and sales.
Search engine optimisation can affect businesses large and small in both positive and negative ways. It is popularly used to rank a website higher in search engines, to drive organic traffic, and build an online presence.