Inside the World of Opt-In Email Marketing

Television, radio, magazines, and newspapers-all mark excellent mediums of advertisement, especially when you are trying to reach more than one person at a time. But what happens when your small business or emerging Internet venture just doesn’t have the dough that it would take to rent out a major billboard in your local Town Square? Opt-in email market is a remedy for all of your interactive business needs. What Is Opt-In Email Marketing? There’s nothing worse than spending time and money marketing to people whose concern about what your selling couldn’t amount to a hill of beans. That’s where opt in email marketing comes in.

Opt-in email marketing is the process of multiple duplicate copies of promotional material from you are sent to people who gave permission to receive such mailings, routinely dubbed bulk emails in the world of technology. Bulk promotional emails may include your company’s weekly newsletter to keep current clients abreast of any changes on the home front, and often times bulk emails offer special incentives to folks who come aboard with the company’s current special.

Gathering permission for opt-in email marketing is imperative for a couple of reasons. To begin with, opt-in email marketing that didn’t not secure they proper permission from the recipient will be tossed into the undesirable category of unsolicited bulk email, most passionately loathed as “spam.” And not only that, but the success of an opt-in email marketing campaign depends on listed email addresses actually being opted-in.

Marketing campaigns have been proved to be much more successful if the persons attached to listed emails actually experienced an interest in receiving promotional materials. Opt-In Email Marketing Terms To Understand When embarking on an opt-in email marketing campaign there are two terms that should become cemented into your psyche-they are unconfirmed opt-in email marketing and confirmed opt-in email marketing.

Unconfirmed Opt-In Email Marketing

Unconfirmed opt-in email marketing occurs when the list software is provided with a new subscribers email address, however no follow-up measures are enacted to be sure that this is actually the email address of that subscriber or even if it is an existing email address at all. This can have a few dire consequences for your campaign, your email may be sent to the wrong address to be stigmatized as spam.

Confirmed Opt-In Email Marketing

During an confirmed opt-in email marketing campaign, after a subscriber adds their email address to the software in an effort to begin receiving bulk emails, a confirmation email then follows up the subscription to which the recipient must reply before finally being added to the software’s system. This sequence of steps ensures that all of your well thought out sales pitches will go to the correct email addresses of people with a desire to learn more about them.

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These are the 7 basic principles of interior design

In order to understand the basic principles of interior design, you must first understand that interior design is essentially the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people or person using the space. This is according to Wikipedia and we’ll deliberately not change this definition because it’s a perfect summation.

Throughout history, interior design has played an important role in maintaining the historical and cultural integrity of many buildings. Let’s take a look at the 7 basic principles of interior design.

Principle 1: Balance

In interior design, balance is a key principle. When you observe the interior of a building, the harmony of objects and their distribution in terms of shape, line, color, light and shadow, they must have a perfect balance. From whatever angle you view the interior, one side should never appear asymmetrical to the other.

Principle 2: Emphasis

As part of interior design, it’s important to ensure that certain aspects of your design that are meant to deliberately attract more attention from the audience are clearly emphasized. You can create emphasis through the use of an attractive mix of color, textile or calligraphy that draws in your audience to the specific spot.

Principle 3: Proportionality

Proportionality in interior design is important as you work towards creating a perfect harmony between the different elements in your design. Your design will appear more symmetrical, beautiful and elegant when everything is proportionate to each other. As a rule, every space should integrate into the design without dependence on others but rather complementing others.

Principle 4: Diversity

One of the things that attracts the viewer and breaks monotony is incorporating diversity in your interior design. Because society is culturally diverse, your design must be able to find a perfect balance and ensure it appeals to a diverse audience base.

Principle 5: Repetition

Just like in any other form of art, repetition will play an important role in interior design. Repetition usually helps in bringing unity, in your design as it helps in creating harmony between the different dimensions, lines, color and other elements in your design.

Principle 6: Conflicts

One of the most interesting ways to attract the viewer’s attention in interior design is creating some conflict. In design, this refers to the contradictions of items in terms of height, thickness, straightness, colors, and so on within the design space.

Principle 7: Hierarchy

For every good interior design plan, you must have a hierarchy that is, there must be sections of the design that are dominant followed by sections that are less dominant, and this should appear very clearly in your design for the audience to appreciate. Every aspect of your interior design can’t carry the same weight and importance.

These principles may sound a bit technical in theory but when you start applying them practically, you’ll realize that they are pretty easy things to master and incorporate in your interior design work.

Post Author: admin

3 differences between interior decoration and interior design

The terms interior decoration and interior design have been the subject of discourse for a long time with many professionals unable to unanimously agree on how to differentiate between these two concepts. In fact, even some dictionary definitions as well as definitions appearing in many academic books don’t quite clearly distinguish between the two. This perceived confusion has helped widen the debate about what the main distinguishing aspect between these two professions really is.

We’ll attempt to create some clarity on these two professions by highlighting 3 differences between interior decoration and interior design.

#1 The nature of their skills

It has commonly been argued that an interior designer can perform the work of an interior decorator but this cannot apply the other way round. This is because the work of a decorator is somewhat superficial and will entail beautifying a space through the use of good and fashionable furniture, and other items of beauty. The work of an interior designer however goes beyond just decoration. Theirs is an art and science that will take into consideration people’s behavior as they work towards creating a functional space that these people will be able to utilize.

#2 The level of technicality

Whereas the interior decorator will rely on their ability to visualize a space and decide which type of furniture and other decoration will look best within that space. Their job is not really technical and will not involve much of innovation. It’s purely down to visual creativity. The work of an interior designer is however more technical and will involve different innovative solutions as they work towards transforming a space into what the client demands. They don’t only look at aesthetic aspects of the space but also the structural.

#3 Their level of involvement in a project


In most cases, the interior decorator will not be involved in any of the construction processes. They are mostly brought in when all the structural work is complete and their task just becomes that of applying the final gloss to the space. The interior designer on their part is likely to be involved even before the construction work begins. They help the client to be able to visualize how the space will look even before the actual structure is built. This is because the interior structure of a building greatly influences the exterior as well as other structural elements.

We trust that with this information, you are now much better placed to distinguish between who an interior designer is and who an interior decorator is. From their roles, you can clearly see that they are very different. The only common area between the two is that both are involved in decoration of a space but that’s as far as the similarities go.

What’s clear is that an interior designer can play the role of a decorator but the converse is not the same. Therefore if you have been using these two terms interchangeably, it’s time to stop.

Post Author: admin

Web Design – 11 rules every designer must know

As we established in our previous article, a website is one of the most important resources for any brand because it’s one of the initial points of contact between the brand and its potential customers. Because of global internet penetration, customers no longer have to wait until they visit a brick and motor outlet to interact with their favorite brand. Instead, they can do this online through the brand’s website.

As a graphics designer, this is something you must be aware of so that as you are contracted to develop a website for a brand, you know exactly what the purpose of the site will be and how to ensure it achieves its purpose.

Below are 11 web design rules that every web designer must know.

  1. The first step will be to determine what the website’s objectives will be that is it an e-commerce platform, an information resource, a feedback resource, and so on. Ensure the objectives are SMART.
  2. It’s important to clearly know the demographic the website will be targeting before you embark on the design phase. These include knowing their age groups, gender, occupation, and so on, to ensure that your content is relevant.
  3. When it comes to the actual design, ensure to use the right colors for both your fonts and backgrounds and ensure that are in line with the branding elements. The colors on the site should resonate with the brand both online and offline.
  4. The website should be well formatted with text well aligned, consistent font size, well readable typefaces, correct spacing and so on. Avoid using too many unnecessary words.
  5. Ensure to incorporate info graphics, as well as interesting yet simple shapes and other graphics that enhance the vibrancy of the website.
  6. Be sure to use the right resolution for different images to ensure they are very clear and don’t appear blurred or pixelated.
  7. If the website you’re designing has external links which it definitely should have, ensure these links are easy to locate.
  8. As part of your design, you must ensure different pages have a different feel and look, with clear titles even though they maintain the same overall template and structure. This is meant to help the reader clearly know which page they are on when browsing the website.
  9. You must ensure that the pages are very responsive in terms of loading speed for the content, any other graphics as well as videos. Customers may never come back to the website if the pages are unresponsive or slow to load.
  10. You must strategically arrange the content according to prominence and relevance to the customer that is important information should be readily accessible to the customer.
  11. Ensure the website provides opportunities for customer feedback in order to encourage customers to engage the organization through expressing their views on the various emerging issues.Now you know. Be sure to apply them in your work.

Post Author: admin

3 reasons you should use grids during logo design

One of the most important brand elements for an organization is its logo. This is what customers learn to associate with the brand in addition to other brand elements like corporate colors. The logo becomes an important part of the company’s trademark. This is important information for a graphics designer to be aware of when they are designing a corporate logo so that they can treat it with the importance it requires.

A designer therefore needs to pay closer attention when designing a logo to ensure that it’s symmetrical, and well represents the brand. One of the ways of achieving this is by making use of grids when designing. This is applicable for both experienced and amateur designers.

Below are 3 reasons why you should use grids during logo design.

#1 Grids help in keeping your work more organized

When using grids during logo design, they give you a clear picture of the actual space the logo will occupy. When you’re conscious about this, you are better placed to keep your work more organized as you will be able to use the correct spacing between the logo and the tagline, ensure things are well aligned, among other things. This will even help you do your design work much faster.

#2 Grids help you experiment more with your creativity

As mentioned above, grids help you have a clear picture of the space the logo will occupy. When you are able to visualize this you find it easier to experiment with creativity as ideas flow in your head about how to make good use of the space around the logo.

#3 Grids help in ensuring consistency, proportion, and harmony

When you use grids while doing the logo design, it will become much easier to ensure consistency, proportion and harmony in your work. This is because grids provide you a guide on how and where to place the different components of your logo and because grids in their nature are perfectly calculated and balanced, they ensure your logo has perfect structural harmony.

If you’re new to design, grids are good and they have tremendous value to the design process. It’s however important to also know that you can still do your design perfectly without having to use grids but, they still are pretty useful design tools that you should make a point of using as frequently as you can. They will make the design process pretty easy and rewarding.

Post Author: admin