As we established in our previous article, a website is one of the most important resources for any brand because it’s one of the initial points of contact between the brand and its potential customers. Because of global internet penetration, customers no longer have to wait until they visit a brick and motor outlet to interact with their favorite brand. Instead, they can do this online through the brand’s website.
As a graphics designer, this is something you must be aware of so that as you are contracted to develop a website for a brand, you know exactly what the purpose of the site will be and how to ensure it achieves its purpose.
Below are 11 web design rules that every web designer must know.
- The first step will be to determine what the website’s objectives will be that is it an e-commerce platform, an information resource, a feedback resource, and so on. Ensure the objectives are SMART.
- It’s important to clearly know the demographic the website will be targeting before you embark on the design phase. These include knowing their age groups, gender, occupation, and so on, to ensure that your content is relevant.
- When it comes to the actual design, ensure to use the right colors for both your fonts and backgrounds and ensure that are in line with the branding elements. The colors on the site should resonate with the brand both online and offline.
- The website should be well formatted with text well aligned, consistent font size, well readable typefaces, correct spacing and so on. Avoid using too many unnecessary words.
- Ensure to incorporate info graphics, as well as interesting yet simple shapes and other graphics that enhance the vibrancy of the website.
- Be sure to use the right resolution for different images to ensure they are very clear and don’t appear blurred or pixelated.
- If the website you’re designing has external links which it definitely should have, ensure these links are easy to locate.
- As part of your design, you must ensure different pages have a different feel and look, with clear titles even though they maintain the same overall template and structure. This is meant to help the reader clearly know which page they are on when browsing the website.
- You must ensure that the pages are very responsive in terms of loading speed for the content, any other graphics as well as videos. Customers may never come back to the website if the pages are unresponsive or slow to load.
- You must strategically arrange the content according to prominence and relevance to the customer that is important information should be readily accessible to the customer.
- Ensure the website provides opportunities for customer feedback in order to encourage customers to engage the organization through expressing their views on the various emerging issues.Now you know. Be sure to apply them in your work.