A website is one of the most important resources for any brand because it’s one of the initial points of contact between the brand and its potential customers. Because of global internet penetration, customers no longer have to wait until they visit a brick and motor outlet to interact with their favorite brand. Instead, they can do this online through the brand’s website.
Depending on the type of website you are looking for, it may become a bit expensive to hire a web designer to design a website for you especially if you are running a small business. It’s therefore important for you learn how to do it yourself as this well help cut down on some of your marketing costs. Your ability to create your own website to market your products online and reach more customers affordably will enable you better compete in the market.
Here are 3 DIY tips for you as you work towards designing your own website.
#1 Work with an already existing open source website template
The beauty about the internet is that you can literally find everything. This includes already designed and open source website templates which just require you to add your own content. All you’ll be required to do is choose your brand colors, font, images and a few other things and you’re good to go. You don’t need to know much about coding or programming to work with this.
#2 Purchase an editable website template
You also have the option of purchasing and already designed template which is customizable. Just as in the option above, you don’t need to know much about coding or programming to work with this. All you’ll need to do is go to the back end and customize it to suit your brand colors, font, images and a few other things and you’re good to go.
#3 Learn basic coding
As a person looking to build their DIY abilities, it will be of tremendous benefit if you learnt a bit about coding. It becomes an added advantage to you when you know how to manipulate both the codes in the back end as well as the design template. Your abilities to have a basic understanding of the structuring languages, such as HTML or CSS, which are the basic programming languages that web designers use will enable you learn how to enhance your website especially if you are working with open source templates which don’t often have much in terms of graphics options.
It takes time, patience and commitment therefore you must be prepared to put in the work. The reason web designers may be expensive is because they put in both a monetary and time investment in learning this skill, therefore if you are not ready to pay for their services, you must be willing to put in the time and monetary investment to learn how to do it yourself.