In 2009-2010, DATS  is the anchor for a design coopetition aiming to develop a culture of good eating through design. Interdisciplinary teams are creating implements, furnishings and environments to encourage development of a sustainable food culture and healthy lifestyles. The designs reflect consideration of nutritious food, sensible diets, appealing tables, creative kitchens, convivial dining spaces, local growing, conscientious farming, efficient supply chains, equitable distribution, engaging education and vibrant regional growth. The legacy of Charles & Ray Eames informs our appreciation of the power of scaling and scoping in generating effective designs. Powers of 10 Day becomes a focal point for the series of events.